The project goal was to requalify and widen Avenida Pinto de Aguiar, as part of a group infrastructure projects of the City of Salvador for the 2014 World Cup and Pituaçu stadium as a training facility. The project scope included urbanism, landscape, and signage. It organizes traffic and gives identity to the place. The signage project included the definition of colors, typographic family, layout and complemented the signage defined by the horizontal, vertical, and semaphoric project.